U.S. Foodservice

Program Benefits for Your Restaurant

U.S. Foodservice Minnesota

Connecting with Your Guests:

In February 2009, over 70 Billion Text messages were delivered in the United States, which is 3 times the number of voice conversations during the same period. Statistics show that over 94% of text messages were read by the recipient.

More than 250 million Americans have wireless service and over 80% have some type of text messaging plan, voice mail or instant messaging service. We are a mobile society with cell phones as our primary tool for personal communication. Most Americans consider the cell phone as essential in their daily lives.

Text Messaging & Beyond (TM&B) is a low cost communication tool that allows restaurant guests to choose what information they receive from you, and through which communication method the information will be delivered.

Your guests opt-in to the program through a text message or via the TM&B communication website. Our verification process ensures the guest will never receive a promotion they did not request. The guest may opt-out at any time.

The TM&B system exceeds all standards set forth by the Mobile Marketing Association, making it safe for your guests and worry free for you as the sender of the promotion.

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The Text Messaging & Beyond Difference:

· More than just text messaging

· Communication Channels include: text messaging, instant messaging, email, on-line, AVR (2009), and video text (2010)

· Expandable for new technologies using the same database

· The best low cost, high impact marketing solution available

· Simple to develop and send promotions

· Online, phone, and face to face support

· Download collateral for in-store promotion

· Instant gratification for guests

· Guests choose what they receive and how they receive it. (permission based)

· Restaurant needs only a computer and internet access

· Promos are sent simultaneously over all communication channels

· Guest personal information is safe, secure, and anonymous

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Is the Service Right for You?

When considering enrolling in the program, observe the behavior of your guests.

· What are they doing?

· Are they on their cell phones?

· Do they send instant messages?

· What is the average age of your guests?

· Ask guests if they would be interested in getting special promotions via text message?

Internal questions?

· Do you provide Wi- Fi for your guests

· Is this a college community?

· Vo-tec or large student population close by?

· Do you understand and use the technology?

· If not do you have a staff member that uses it?

· Solicit input from your staff?

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Getting Your Guests to Enroll:

1. Develop a Plan

2. Inform and engage your staff

3. Provide a reason or incentive for your guests

4. Offer enrollment incentives for servers / personal invitation to join

5. Use the TM&B collateral for in-store promotion

6. Promote TM&B enrollment in your other advertising

7. Develop enticing promotions guests will forward to their friends

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USFS - $99 Special Introduction Program:

Program includes:

· 3 Months of Service

· Account set-up and management instruction from the TM&B professionals.

· Go to Meeting training seminars

· Personal tips on how to enroll guests in the program

· 1,000 text messages per month for each month (no carry over)

· Additional text messages available for purchase at 2 cents each

· Assistance in formatting and sending out two (2) promotions per month

· Restaurant sends info to TM&B to format and TM&B sends out promotion

· Additional formatting and sending can be purchased for $15 per delivery or you can purchase a package of (5 –formatting and deliveries for $50)

· The restaurant can develop and send promotions on their own at any time.

· Assigned account representative

· On-line reference tutorials

· Monthly e-newsletter with tips on enrollment and promotions

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The $59.95 mo. Helping Hand Option

Includes:

· 1,500 text messages per month (no carry over)

· Additional text messages available for purchase at 2 cents each

· Assistance in formatting and sending out two (2) promotions per month

· Restaurant sends info to TM&B to format and TM&B sends out promotion

· Additional formatting and sending can be purchased for $15 per delivery or you can purchase a package of (5 –formatting and deliveries for $50)

· The restaurant can develop and send promotions on their own at any time.

· Assigned account representative

· On-line reference tutorials

· Monthly e-newsletter with tips on enrollment and promotions

(This service is only available after participation in the $99 introduction special)

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$39.95 mo. Self – Directed Option:

Includes:

· 1,500 text messages per month (Don’t carry over)

· Additional text messages available for purchase at 2 cents each

· Online reference tutorials

· Easy to develop and send promotions

· On-line and 800 phone support from TM&B

(This service is only available after participation in the $99 introduction special)